To establish EIM as the global reference for environmental impact measurement and continuous improvement in the textile industry.
To develop technological solutions, services and methodologies that enable brands, manufacturers and textile suppliers to measure, understand and reduce environmental impact across the entire value chain
ALLIGNED CRITERIA
ALLIGNED EVOLUTION
CLEAR
SIMPLE
UNIVERSAL
VIABLE
If anyone had predicted back in 2009 that EIM would become an industry standard, no one would have believed it.
It started as a bullet point on the agenda of a Jeanologia R&D team meeting — a Friday afternoon project squeezed between commercial priorities. At the time, Jeanologia was leading the garment finishing sector into a new era of environmental responsibility, built around the development of advanced machines, products, and processes. An internal request came in: “find a way to demonstrate the real environmental advantages of the new technologies being developed”.
The result was an internal software platform that quickly proved its value — guiding Jeanologia’s teams to develop commercially attractive garments while challenging them to ask how those garments were being made. It motivated engineers and designers to pursue equivalent aesthetics with meaningfully lower environmental impact.
2009
Internal Jeanología project to drive our R&D
2011
Launched as open software (NOT limited to Jeanología constumers)
2014
Brands adoption
2018
EIM working group (creation of decision body)
2021
EIM Dashboard
2023
EIM v2.0 version
Over time, the platform was demonstrated to customers — first to laundries, then to brands — as evidence of what cleaner production could look like. It wasn’t long before laundries and brands realized that ‘better’ processes also meant cost savings. Consequently, adoption grew faster than expected.
As ambitions grew, so did the need for credibility. In 2018, an independent advisory working group was established, drawing members from laundries, brands, and retailers. This was a turning point — bringing unbiased, diverse perspectives that shaped EIM’s governance and development for the years ahead.
The commercial launch of EIM opened the platform to the entire industry. Any brand, laundry, or manufacturer — regardless of the equipment they use, including direct competitors — can access EIM. This openness, built on clear and transparent measurement criteria, is what makes EIM a genuine standard rather than a proprietary tool.
EIM has flourished because it was built from within the industry, by people with the experience to understand the complexity of textile production. It is a highly versatile platform that makes environmental impact legible to technical and non-technical audiences alike.